Ted & Zed’s Celebrity Golf Tournament

 

FULL CAMPAIGN

Ted & Zed’s Celebrity Golf Tournament is an annual event organized by Humble Charity Events. The tournament is held during the fall each year. They work with local Houston charities and the money raised benefits these charities. It is a one-day golf tournament that brings players from all over Houston along with local celebrities that play for a good cause. In 2015, they partnered with the NFL Alumni Association. Effex Management Solutions, Country Fresh, Minuteman Press, Getting Results, Insperity are other sponsors that have participated in this tournament. The three charities that benefit from the 2016 tournament were The First Tee of Greater Houston, Family Promise of Lake Houston, and Child Builders.

They required us to do the branding campaign for the entire event that included multiple pieces from the save the date that was the initial piece to signage for the tournament.

 

SOLUTION

We have had a long-established relationship with them and love working for their event every year. One of the main goals was to display the necessary information in a clean and composed manner. We gave them a complete new look by highlighting golf as their focal point. The approach taken for this event was a combination of graphic and type. One of the unique pieces designed for the tournament were hole signs for each hole at the course. Each sign was an 8ft x 3ft wide four sided pyramid that displayed the sponsor’s logo as well as the tournament’s logo. Other pieces designed include trifold brochures, flyers, food tent signs, tabletop signs, and t-shirt designs. We also designed their social media campaign that included posts about the tournament venue, prizes, celebrities, press release, etc.